How to add AI to a business website

AI is not the product. The product is a business that responds better.

It helps when the same question keeps coming back: an assistant that uses only the project’s public information and hands off to a person when needed, as on the Kainalu acquisition site.

It helps when there is a flow: a form that sorts requests, a summary for the team, a task that is copied by hand today.

It does not help as a generic chatbot that does not know the business, or as a promise that the website will build itself.

Judgment stays human: what the model may see, what it must not invent, and when the conversation should move to WhatsApp or email.