Notes on improving a business website

The checks I use before recommending a redesign, an automation or a new system.

• 10 mistakes that make a business website lose customers

  Concrete signals I check before recommending a redesign.

• How to tell if your website needs a redesign

  When a rebuild is worth it, and when a fix is enough.

• 5 things I review before redesigning a website

  The order of an audit: message, mobile, speed, SEO and conversion.

• WordPress, Next.js, or a static landing?

  How I choose the technical base from the problem, not the other way around.

• How to add AI to a business website

  Where AI actually helps, and where it only adds noise.