5 things I review before redesigning a website

Message first. If the first screen does not say what you offer, a new design will not fix that on its own.

Then the phone. Most small-business traffic arrives there. If the button cannot be tapped or the text breaks, the rest matters less.

Then speed. A slow site feels careless even when the design is correct.

Then I check whether Google can read titles, descriptions and a clear structure. That is not a content-marketing program. It is whether the page can be understood.

Last, the path to action. One visible next step beats a page full of equal options.